Imitation Is Flattery
There is a saying that imitation is the highest form of flattery. This can be said of the business world, as well. If you are not running your business well, then your competitors won’t pay any attention to you because you are not a threat. You aren’t considered competition and can’t hurt the volume of business that they do.
However, if you run a fair business, do a quality job, and use quality products, then you are a threat, indeed. Solar Solutions is definitely considered a threat to our competitors! We are constantly being price-checked by others in the window tinting business! We understand the need to stay competitive, but in over two decades of being in business in Vero Beach, owner Brian Schauder has never once price-checked his competitors. What is price-checking? It takes the form of something as underhanded as having an employee call for a “quote” when, in fact, they are not a potential customer and must report back to their boss what the competitor’s price quote was.
At Solar Solutions, we are proud of the fact that we know our business. Brian attends conferences and keeps up to date on his products and his industry. He is proud of the fact that he doesn’t take part in things like “price checking.” He doesn’t need to because he knows his industry. He knows what a fair price is in relation to the top quality installation he provides, along with top of the line products.
As customers, it is common for us to call multiple businesses to do a price comparison. There is nothing wrong with that and business owners understand that. However, there are certain services that cannot be chosen on price alone. If it is a tangible object, like a television or tires for your vehicle, then you can compare the exact brand offered by different stores. You then choose the store offering the best price for the product you need. In the service industry, it isn’t that simple and it’s important for you, the consumer, to understand this.
Another window tinting company may quote you a lower price, but are they using the same high-quality brand of window tint as Solar Solutions? How long have they been in business? Have you read their reviews? Have you seen the quality of their work anywhere? The window tinting product being used does matter, as does the quality of installation. A cheap brand or an inexperienced installer is going to yield poor results and waste your hard-earned money.
At Solar Solutions, we are flattered that our competitors are checking up on us. But more importantly, we want you to know that if you have a window tinting need for your vehicle, home, or commercial building, we offer fair pricing, top quality products, and outstanding, professional installation with over twenty years of experience. If you are in the Vero Beach, Sebastian, Port St. Lucie, Melbourne, Palm Bay, or beachside areas, please give us a call today! We look forward to giving you the tinted windows that you want at a fair price you can afford.