July 19, 2016

Make Your Customers Comfortable

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Why are some office and retail spaces warm and inviting, while others leave you eager to escape? Sometimes the reason is obvious, but often it is more subtle but still very powerful. Feng shui is a Japanese phrase that refers to the serene feeling provided by a harmonious arrangement of furnishings. It has broader application than feng shui, but the French phrase “Je ne sais quoi,” literally “I don’t know what,” refers to a strong feeling whose origin might not be distinguishable. For example, “I didn’t like the reception area at my last accountant’s office, but this place has a certain ‘Je ne sais quoi’ that feels very inviting.” It has been said, “Good design is good for business.” Simply put, design decisions affect more than the aesthetic sensibilities of the owner. Employees, clients, and customers are all affected by the design decisions of the owner / manager.

At your place of business, does the reception area convey a message of warm welcome? Is the atmosphere harsh or inviting? Often these questions are difficult for insiders to answer. A hired consultant or even an objective visitor can help you see your shop or office through the eyes of a visitor. Ask someone to tell you what makes your place of business more or less welcoming. Sometimes, they will know and be able to articulate it, but sometimes it will be more of an intangible feeling.

Temperature is one easily recognizable element of comfort, and lighting is one that is more subtle, but window tinting can help with both issues. Window tinting in your shop or office will enhance privacy and comfort for your team. It will also lower energy costs. Window tinting is one of those subtle improvements that will give your place of business that intangible “Je ne sais quoi” that makes your customers comfortable.

Solar Solutions Window Tinting is locally owned and operated by Brian Schauder, and we have served the Treasure Coast of Florida for over a decade. Focusing on one thing since 1994 has allowed us to become very good at what we do. We offer vehicle, commercial and residential window tinting in Vero Beach and Sebastian. We offer the highest quality work, paired with integrity and professionalism.

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